Real-Estate: Changing the focus from advertising to branding.
The boom has come and gone. And it’s not that the demand has trickled down. Still, developers are grappling with a large unsold inventory. Many theories blame the surge in costs, taking most projects out-of-bounds for the average buyer. Yet, a look at the unsold inventory shows almost an equal amount of low-range, mid-range and […]
Continue reading →