The writer who became a copywriter: Things I learnt on the job – Part Two
Insight, Insight, Insight. What? Are we still talking about advertisements? Yes, we are. The word might be a misnomer, considering the field, for the philosophers around the world, but it is this. Insight. The long and short of it. You can compare it with that miniscule flash of revelation that you grapple with while trying […]
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