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Month: February 2015

The writer who became a copywriter: Things I learnt on the job – Part Two

Posted on 19th February 2015 by watercrab · Leave a comment

Insight, Insight, Insight. What? Are we still talking about advertisements? Yes, we are. The word might be a misnomer, considering the field, for the philosophers around the world, but it is this. Insight. The long and short of it. You can compare it with that miniscule flash of revelation that you grapple with while trying […]

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The writer who became a copywriter: Things I learnt on the job – Part One

Posted on 16th February 2015 by watercrab · Leave a comment

How Writers Work So I read somewhere, Creative without strategy is art. Creative with strategy is advertisement. Can it be more apt? Not. I was (am) a writer who chose to be a copywriter. Now, how does that work? An artist usually does not have a process. Or you can say that the process is […]

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Recent Posts

  • What if Santa had an agency? Part II
  • Real-Estate: Changing the focus from advertising to branding.
  • Kill your brand’s negative image using Facebook.
  • How Brand Purpose is driving the new-age business
  • The writer who became a copywriter: Things I learnt on the job – Part Two

Recent Comments

  • Stan Trudo on What if Santa had an agency? Part II
  • Reedy on Real-Estate: Changing the focus from advertising to branding.
  • What if Santa had an agency? Part II | Watercrab Blog on What if Santa was an agency? Part I

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