Brochure Design
Branding Advertising

THE CHALLENGE

What’s in
a name?

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Divyasree, an extremely well-respected player in the commercial real-estate space needed to create the same reputation in their maiden residential venture.

Doublement
chewing gum?

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The newly launched "Doublement” - a twin apartment concept, needed a clearer content representation to make an impact in the market.

Branding Advertising Strategy

THE STRATEGY

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Doublement was rebranded as to 77° Place, thereby:
1. Making it a part of the 77° Town Centre
2. Allowing Divyasree to cater to the non-twin apartment demand by creating blocks that had normal apartments as well.

77° Place
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A new website was created in 4 days and traffic was redirected from old website.

Website Design
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The customer experience centre on site was revamped and re-designed.

Graphics Design
Graphics Design
Graphics Design
Graphics Design
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A conceptual location map was created to help customers truly understand critical aspects of the location.

Brochure Location Map
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The new brochure was designed to act as a standalone sales tool.

Brochure Design
Brochure Design
Brochure Design
Brochure Design
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A unique ad campaign that led to a record number of calls, online hits and walk-ins.

  • Advertising Newpaper Print
  • Advertising Newpaper Print
  • Advertising Newpaper Print
  • Advertising Newpaper Print
  • Advertising Newpaper Print
  • Advertising Newpaper Print
  • Advertising Newpaper Print
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THE RESULT

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234 out of 360 (65%)
apartments sold

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1612 calls

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77° becomes one of the biggest buzzwords in the Bangalore real-estate market

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620 walk-ins

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52,587 website hits

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Divyasree emerges amongst the top three residential developers in Bangalore (amidst a down market)