Divyasree, an extremely well-respected player in the commercial real-estate space needed to create the same reputation in their maiden residential venture.
Doublement chewing gum?
The newly launched "Doublement” - a twin apartment concept, needed a clearer content representation to make an impact in the market.
Doublement was rebranded as to 77° Place, thereby: 1. Making it a part of the 77° Town Centre 2. Allowing Divyasree to cater to the non-twin apartment demand by creating blocks that had normal apartments as well.
A new website was created in 4 days and traffic was redirected from old website.
The customer experience centre on site was revamped and re-designed.
A conceptual location map was created to help customers truly understand critical aspects of the location.
The new brochure was designed to act as a standalone sales tool.
A unique ad campaign that led to a record number of calls, online hits and walk-ins.
234 out of 360 (65%) apartments sold
77° becomes one of the biggest buzzwords in the Bangalore real-estate market
52,587 website hits
Divyasree emerges amongst the top three residential developers in Bangalore (amidst a down market)